Meet Fred

A World-Class Golf Coach
In Your Pocket

His name is Fred. He's the UNFK Game Day Performance Coach — and he might be the most useful thing that's ever happened to your golf.

First — what actually IS this?

A few people have asked me straight up: "Cameron, what is this thing? An AI coach? I don't really understand it." Fair question. Let me explain it properly, because it's simpler than it sounds.

Fred is a little app that sits on your phone, your tablet, or your computer. Nothing complicated to install. You just open it and talk to it — you type (or even speak) what's going on with your golf, and Fred talks back. Like texting a coach who's available any time, day or night.

If you can send a text message, you can use Fred. That's genuinely all there is to it.

He COACHES you. He doesn't teach you.

This is the whole point, and it's why Fred is different from anything you've tried.

Teaching is tips. "Keep your head down." "Swing slower." "Get your hips through." You've heard it a thousand times, and be honest — it hasn't fixed your golf, has it?

Coaching is different. A real coach doesn't just fire tips at you. He asks questions. He gets to the bottom of what's actually costing you shots. He holds you accountable, and he gives you ONE thing to work on — not a list of twelve. That's Fred. You tell him what happened, he asks the right questions, and he coaches you through it — exactly the way I would if I were standing beside you.

Let me show you — from my own golf

I use Fred all the time. Honestly, it's like having a world-class coach in my pocket.

The other day I finished my round bogey, bogey. I was annoyed. Frustrated. I wanted to have a whinge — so I did. (Fred has a "vent mode" built in. Sometimes you just need to get it off your chest, and he lets you.)

That felt better. But here's where the magic happened. Once I'd got it out of my system, Fred brought me back. He asked me some pointed questions about those two holes — and I couldn't argue with a single one. Bit by bit I realised I'd stuffed up. Made some poor decisions. Drifted away from exactly what I know I should have been doing.

It wasn't a tip. It was real coaching — the kind that makes you go, "yep, that's exactly what I did." Brilliant. A world-class coach, in my pocket, right when I needed it.

What Fred is really for

Fred can handle almost anything you bring him — not quite everything (he won't hand out quick swing tips, on purpose). Where he truly shines is performance: getting the very most out of the golf you already have.

• Lower scores
• A lower handicap
• More fun out there
• Playing better under pressure
• More satisfaction from your golf

What's inside Fred

I've spent more time training this coach than almost anything I've ever built — it now runs on over 205,000 characters of my coaching, longer than most of my books. Here's some of what he'll help you with:

Cameron's 30-Day Challenge. Tell Fred about your game, answer a few honest questions, and he'll find you the single most important thing to work on. Not a checklist — one thing. Five minutes a day, 30 days. Most golfers have never been told what to actually focus on. Now you will be.

Your whole round, coached. Blew up on the back nine? Fred finds where it leaked. A hole that always gets you? He walks you to a strategy. Nerves, pressure putts, the game you can hit on the range but not on the course — he knows all of it.

A full matchplay game plan. Club champs, a needle match against your mate, any matchplay — Fred coaches you through the pressure, the opponent, the nerves, and how to win by playing YOUR game instead of theirs.

The whole game. Driving, the short game, bunkers, putting — all coached the UNFK way. Simple. No 47 different methods.

Read The Golf Lie? Fred goes deeper. He carries 12 months of my field testing of the throw, real reader questions with my answers built in, and how to get everything out of the book.

And he lets you vent. Shocker of a day? Fred hears you out like a mate — then coaches you like a coach.

How to use Fred (this is the key bit)

The golf course is the arena — that's where it all happens. So the best time to talk to Fred is right after your round, while it's fresh: the good, the bad, the hole that got away.

You tell him what happened. He coaches you through it. He gives you your one thing.

Then you go and play again, and — this is the best part — you report back with your learnings. Fred remembers your conversations, so he picks up right where you left off, like any good coach would. Play, talk, learn, play again, report back. That loop is the whole thing. It's how real coaching has always worked — and now it's in your pocket, every day.

The bit nobody in the tip business will sell you

Underneath everything, Fred keeps walking you back to the same two questions — the ones that actually decide every shot you'll ever hit. They're almost disappointingly simple. That's exactly why they work, and exactly why the instruction industry will never sell them to you. Fred will. Over and over, until they're yours.

He gets better every week

I built Fred myself, and I update him constantly — usually the same day I spot something. Every improvement lands in your version automatically, at no extra cost. The Fred you meet today is the worst he will ever be.

You also get the UNFK Dailys — 200+ short daily coaching hits, with a new one added every day.

A few honest answers

Do I need to be good with technology? No. If you can text, you can use Fred. If you get stuck, there's a button to email me directly — I read every message.

Will he fix my swing? Not with tips or positions — on purpose. Fred coaches performance: your decisions, your commitment, your head, your strategy. For the swing itself he'll point you to my book, The Golf Lie. That's the book's job.

What does it cost? $27/month or $270/year (USD) — the yearly gives you two months free. Cancel anytime. No refunds.

Already a Golf Lab member? You've already got Fred — he's included. No need to buy.

Come and see what real coaching feels like.
Bring Fred your golf. Do what he says. Go play.
Then report back with your learnings.